Response to Christian Torti

How do you think Apple could market an iWatch effectively?

I have absolutely no idea how Apple will manage to effectively market an iWatch. Not as many people wear watches now as they used to. Most people, especially in the younger generations, use their cellphones to check the time. If a young person wears a watch it is probably just for style and to show off their social standing. This may help Apple with marketing a product that, in my opinion, is almost obsolete. 

Apple has always had outstanding marketing techniques that has allowed them to grow into the company they are today. They are very innovative and creative in their packaging and promotion. I think that as long as they keep up what they're doing, they will be able to market the iWatch with ease and sales will skyrocket. I'm not saying that iWatch sales will remain high though. I think people will buy them out of curiosity  wear it for a bit, realize it's too clunky to wear casually every day, and put it in drawer. Consumers will also realize that it is just like an iPhone or iPod Touch or iPad...though no one has seemed to notice that all of those things are the same thing yet...

Do you think the iWatch will be the newest rage or a total flop?

Christian's post can be found here.

Creative Packaging

Is Creative Packaging Worth It?

You may not see it everyday, but there are many products that are packaged in such creative ways. As you can see in this image, they are very clever. But will this really influence consumers to buy these products over another? There is no argument that these are unique and stand out from most boring packaging however it may be a waste of time. 

I think that I might buy a loaf of French bread that comes in a gnome bag because it's cute and silly but I really don't see myself continuing to make this purchase every time I am shopping for French bread. I feel like this is the case for most of these products. The packaging is cute and would be fun to show friends, but there are only so many times that it is funny or "cool". 

These products have great packaging and it will definitely make them stand out from their competitors' products but unless they are very good quality, I don't think that people will buy them more than just a few times.

What is your opinion of creative packaging? Is it worth the time and money? Does it generate higher sales?

Designing a Logo

How to Design Your Business Logo

Though it is just a small icon, a logo is a very important part of a business. It is on packaging, promotional materials, and stationary. It represents your business so it needs to be memorable and apply to your business appropriately.

There are two forms of logos. The first is abstract symbols. An example of an abstract symbol logo is the apple that Apple uses. The second type is logotype which is a stylized version of your company name. Some companies like to use a combination of both forms. A logotype is much easier for people to recall so if you decide to use an abstract symbol, be sure to use it on everything in hopes of it quickly becoming associated with your business name.

Here is a link to a website with some clever logos that contain both abstract symbols and logotype. Each logo has a hidden meaning that pertains to the company name, the company slogan, or the service that the company provides.

If logos had always been more simple, without hidden messages or clever abstract symbols, what effect do you think it would have on brand recognition today?

Response to Nicole Rutigliano

Dr Pepper Ten

I can understand why Dr Pepper has come out with a drink "not for women" because there are many men out there that are heavy soda drinkers but may not feel "manly" while purchasing products that are called diet, light, sugar-free, etc. Diet sodas are marketed towards women in particular because we are more worried about calories. However, there are men concerned with calories as well. I think Dr Pepper Ten is a great way for men to get a lower calorie soda in a more "manly" form.

Though the drink is "not for women" I think some women may still go out and buy Dr Pepper Ten. Like Nicole mentioned in her article, I also know people that stay away from diet sodas for fewer "surprises" and they are not all men. I think Dr Pepper Ten gives both men and women an opportunity to drink a soda that is a good balance of diet and regular so they can intake fewer calories but still get the regular soda taste.

Are there other kinds of drinks like Dr Pepper Ten that are in the middle of the diet version and regular version? How is that drink marketed?

Nicole's post can found here.

Response to Tammy Chou

Were you satisfied with a product targeted towards your lifestyle?

Yes I have purchased many products targeted towards my lifestyle and have been entirely satisfied with them. Products that I have purchased and have enjoyed are all of my Nike products. I like to go to the gym and be active and Nike has done a particularly good job marketing themselves to people with active lifestyles. I have Nike everything and haven't been disappointed by any of it. The running shoes are light, durable, and comfortable and the active-wear is comfortable, non-restricting, and wicks away sweat. I have been fully satisfied by all things Nike and will continue to buy Nike products until I have had a few bad experiences.

Have you ever experienced loving a company and then being completely let down by one of their products? Did you continue to buy from them? What influenced your decision?


Tammy's post can be found here.