Designing a Logo

How to Design Your Business Logo

Though it is just a small icon, a logo is a very important part of a business. It is on packaging, promotional materials, and stationary. It represents your business so it needs to be memorable and apply to your business appropriately.

There are two forms of logos. The first is abstract symbols. An example of an abstract symbol logo is the apple that Apple uses. The second type is logotype which is a stylized version of your company name. Some companies like to use a combination of both forms. A logotype is much easier for people to recall so if you decide to use an abstract symbol, be sure to use it on everything in hopes of it quickly becoming associated with your business name.

Here is a link to a website with some clever logos that contain both abstract symbols and logotype. Each logo has a hidden meaning that pertains to the company name, the company slogan, or the service that the company provides.

If logos had always been more simple, without hidden messages or clever abstract symbols, what effect do you think it would have on brand recognition today?

Response to Nicole Rutigliano

Dr Pepper Ten

I can understand why Dr Pepper has come out with a drink "not for women" because there are many men out there that are heavy soda drinkers but may not feel "manly" while purchasing products that are called diet, light, sugar-free, etc. Diet sodas are marketed towards women in particular because we are more worried about calories. However, there are men concerned with calories as well. I think Dr Pepper Ten is a great way for men to get a lower calorie soda in a more "manly" form.

Though the drink is "not for women" I think some women may still go out and buy Dr Pepper Ten. Like Nicole mentioned in her article, I also know people that stay away from diet sodas for fewer "surprises" and they are not all men. I think Dr Pepper Ten gives both men and women an opportunity to drink a soda that is a good balance of diet and regular so they can intake fewer calories but still get the regular soda taste.

Are there other kinds of drinks like Dr Pepper Ten that are in the middle of the diet version and regular version? How is that drink marketed?

Nicole's post can found here.