Thursday, February 28, 2013

Creative Packaging

Is Creative Packaging Worth It?


You may not see it everyday, but there are many products that are packaged in such creative ways. As you can see in this image, they are very clever. But will this really influence consumers to buy these products over another? There is no argument that these are unique and stand out from most boring packaging however it may be a waste of time. 

I think that I might buy a loaf of French bread that comes in a gnome bag because it's cute and silly but I really don't see myself continuing to make this purchase every time I am shopping for French bread. I feel like this is the case for most of these products. The packaging is cute and would be fun to show friends, but there are only so many times that it is funny or "cool". 

These products have great packaging and it will definitely make them stand out from their competitors' products but unless they are very good quality, I don't think that people will buy them more than just a few times.

What is your opinion of creative packaging? Is it worth the time and money? Does it generate higher sales?

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