Is There Too Much Entertainment in Superbowl Commercials?
I disagree with what Arthur writes in his post about Superbowl commercials. He believes that the advertisements have too much entertainment and little product information. I understand that he thinks that the company/brand/product should be introduced before the very last few seconds of the commercial, however I think that the point of TV commercials, especially during the Superbowl, is to engage the viewer in a storyline, to humor, and to entertain in general. When a viewer sees a commercial for the first time and is following the storyline, they stay engaged the whole time, if it is interesting enough, and are on their toes waiting to see what product it is for. I think that revealing the product at the end makes it more memorable because the viewer is waiting the entire commercial to figure out what it is for. I do think it would be appropriate to show the product in the commercial before it flat out says what it is but not entirely necessary. The entertainment aspect of commercials also generate more awareness of their product. If you see a funny commercial, you are more likely to tell a friend, relative, or co-worker about it. I think that this is more beneficial than an overly informative commercial.
Arthur also mentions that he thinks advertisements should have more information provided. I think that most commercials have an adequate amount of information about the product. If commercials and advertisements were made up of only information, there would be no hook or entertainment to it. One of the differences between advertising and marketing is the amount of information conveyed. In advertising, there is little information provided to the consumer and more persuasion to buy whereas in marketing there is a lot more information provided and little to no persuasion. I feel like there is enough information provided in commercials and a good amount of entertainment in them as well.
What is your opinion on the amount of entertainment in commercials?
Arthur's post can be found here.
3 Must-Know Basics to Managing Your Company's Social Media
from entrepreneur.com
There are multiple ways to engage customers with social media, Facebook and Twitter being the most popular. However there are many businesses do not know how to manage their social media. Lindsay Lavine of Entrepreneur.com wrote an article about the basics of managing social media.
The first tip Lavine listed was to listen. She recommends to join conversations and to avoid talking at people. Statistics have shown that companies that post 1-2 times a day receive more interaction (likes, comments, retweets, etc) with their "friends" and "followers".
The second tip is to avoid letting your intern manage your social media. Though it seems like fairly simple task that any intern could handle, interns have little experience at your company and know nothing about the business. Why would you allow someone that knows nothing about your company speak for it? They could accidentally post something inaccurate, offensive, or contradictory to the business's views. If you must give social media responsibility to an intern, the best solution is to heavily monitor it and be sure that you see everything before it is published.
The last tip listed in the article suggests to find the social media that best fits you and your company. There are so many different mediums to choose from and the best thing to do is just pick one to start with and become comfortable with that. If you feel more social media is needed, add another.
Do you think the best kind of social media to use depends on what industry you are in?
