Dr Pepper Ten
I can understand why Dr Pepper has come out with a drink "not for women" because there are many men out there that are heavy soda drinkers but may not feel "manly" while purchasing products that are called diet, light, sugar-free, etc. Diet sodas are marketed towards women in particular because we are more worried about calories. However, there are men concerned with calories as well. I think Dr Pepper Ten is a great way for men to get a lower calorie soda in a more "manly" form.
Though the drink is "not for women" I think some women may still go out and buy Dr Pepper Ten. Like Nicole mentioned in her article, I also know people that stay away from diet sodas for fewer "surprises" and they are not all men. I think Dr Pepper Ten gives both men and women an opportunity to drink a soda that is a good balance of diet and regular so they can intake fewer calories but still get the regular soda taste.
Are there other kinds of drinks like Dr Pepper Ten that are in the middle of the diet version and regular version? How is that drink marketed?
Nicole's post can found here.
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