Response to Kaley DeBoer

Do you agree this commercial is beneficial for the product it is promoting, or is it stretching too far away from it's original product usage?

I think that this Sears commercial is great. Kaley had a great point that it really sucks in movie people since it is set up to seem like it's a movie trailer. I definitely grabs your attention. Like I had mentioned in my previous post on April Fools Day products, these types of commercials target people with a sense of humor. This commercial is silly because a) it tricks you into thinkings it's a movie trailer and b) the two people run into a refrigerator. It may not make people go out and buy a refrigerator when they see the commercial (similar to another commercial where the people run into a refrigerator on the beach) but when they are in the market for a refrigerator or other kitchen appliance, Sears may come to mind when deciding where to shop for the appliance. It is definitely one of those commercials that will just lurk in the back of your mind until you are in the need of the product or see it in the store. 

What is your opinion on commercials like this that are misleading but end up being humorous in the end? Can you think of another commercial that has a similar approach?

Kaley's post can be found here.

April Fools Day Advertisements

Are these April Fools Day Ads working in the brands' favor?

With April Fools Day right around the corner, everyone is planning pranks for their friends and family. Now some companies are even getting in the spirit! P&G's Scope mouthwash brand is releasing a "new" mouthwash flavors...bacon - "For breath that sizzles." It is clearly an April Fools joke and everyone knows it. There has been much talk about Scope's bacon flavored mouthwash and whenever the press asks Scope about it, they refuse to comment until April 1st at 8PM.

Another brand doing an April Fools campaign is American Eagle. Their commercial is saying they are offering "Skinny Skinny" jeans for a limited time only. These jeans are supposedly the most comfortable piece of clothing and feels like you aren't even wearing anything. The commercial is very silly just like the bacon mouthwash commercial.

I think these silly commercials are somewhat helping their sales. Though it may not make people go out and buy their real products, the thought of the brand will lurk in the back of consumers' minds and they will recall a funny commercial when they see the store in the mall or the brand on the shelf. I also think it agrees well with people that have a sense of humor, or else they'd hate the commercials and think the brand is weird. I think mostly younger generations will see these commercials as humorous.

What is your opinion on these April Fools Day products? Are they helping the brands? Why or why not?