Response to Jade Brulotte

Would you invest your life savings in an idea you were fairly confident in?  Or would you have to be completely confident?

Though Michael Dubin's Dollar Shave Club has been successful, I don't think that I could invest my entire life savings in an idea that I was only fairly confident in. I am a creative person, but I don't like to take big risks. If Dubin's idea had been a bust, what would he have done after his life savings disappeared? There would be a significant lifestyle change and a long struggle.

If, for some reason, I had a great sum of money in my savings account right now at age 20, had a stable, well-paying career-job, and came up with an idea that I thought would take off quickly, I would definitely pursue it because I'm young and have a great job so I could bounce back easily. If I were older and closer to retirement, I wouldn't be as likely because that's chancing losing so much money that I wouldn't have time to save up again and live off it after retirement.

Do you think that your age determines what you invest your money in? What would some examples be?

SMS vs Social Media & Email Marketing

Text Your Customers, They'll Actually Read Your Message

SlickText.com released this infographic to the right shows that text messages are checked more frequently than tweets, posts, and emails. Not only are they checked more frequently, but text messages are also typically read within 5 minutes of receiving them whereas emails might not be opened for a day or two.

Think of all the promotions you receive/read/are exposed to from different companies you like...how do most of those promotions reach you? In my case, and I assume most other people's as well, I get almost all promotions and information about stores and brands I like from emails and one by text message. If only 20% of emails are opened and 98% of text messages are read, why don't more businesses use SMS? More people would receive them, not to mention the promotions would actually be opened AND read and also be read within minutes of being sent. If you go to a company's website, there is more than likely a subscription button to enter you email and buttons to take you to the company's Twitter, Facebook, and other social media...but very rarely is there ever a place to enter your cellphone number for SMS updates on sales, new items, or VIP discounts.

Why don't more businesses offer the SMS option to connect with consumers? Wouldn't this be a more effective way?