Response to Sarah Allen

What level do you think relates most to your consumer involvement?

The four levels of consumer involvement are: 1) previous experience, 2) interest, 3) perceived risk of negative consequences, and 4) social visibility. Of the four involvements I think that my consumer involvement is mostly based on previous experience. If I am shopping for something specific and I know that I like the product/brand and am satisfied by it, I will most likely buy it without much hesitation. I am not a huge shopper and generally only buy what I need so I know what I like, what works for me, and my preferences. There is no need to really research things for this or weigh my decisions. I almost always base my purchase decisions on previous experiences with certain products and brands.

Do you think that it is bad to make your purchasing decisions based on previous experiences? When would this be a good thing?

Sarah's post can be found here.

Herbal Essences

Bringing Back Old Scents & Packaging

Some of you may use Herbal Essences shampoo and conditioner. I am a big fan of the "Hello Hydration" (blue bottles); it smells great and leaves my hair amazingly soft. As you can see in the picture, the blue, hot pink/red, and purple bottles are very vibrant and appealing to the younger generation.What you may not notice in the picture are the light pink and yellow bottles on the top shelf... These are the older scents and packaging before Herbal Essences released the brighter bottles targeted towards younger women. 

When I was in about middle school my mother used to use Herbal Essence (the ones of the top shelf of the picture) and I had always associated Herbal Essence with "old people". When the brand began making new, "hipper" shampoos and conditioners I wasn't completely convinced of their "coolness" but have gradually began to use and enjoy their products.

Today I was at CVS buying shampoo and noticed that Herbal Essences is bringing back some old scents. I think that they decided to do this because they probably lost a good share of their regular consumers when discontinuing some of the shampoos and conditioners. I think it's a great idea to bring back the previously brand loyal customers and also keep the new market as well; it allows them to market towards a wider range of people.

What do you think of Herbal Essences bringing back old products? How will this effect the brand?