Designing a Logo

How to Design Your Business Logo

Though it is just a small icon, a logo is a very important part of a business. It is on packaging, promotional materials, and stationary. It represents your business so it needs to be memorable and apply to your business appropriately.

There are two forms of logos. The first is abstract symbols. An example of an abstract symbol logo is the apple that Apple uses. The second type is logotype which is a stylized version of your company name. Some companies like to use a combination of both forms. A logotype is much easier for people to recall so if you decide to use an abstract symbol, be sure to use it on everything in hopes of it quickly becoming associated with your business name.

Here is a link to a website with some clever logos that contain both abstract symbols and logotype. Each logo has a hidden meaning that pertains to the company name, the company slogan, or the service that the company provides.

If logos had always been more simple, without hidden messages or clever abstract symbols, what effect do you think it would have on brand recognition today?