Dunkin Donuts

Dunkin Donuts Straying Away from Doughnuts...?

Dunkin Donuts has began a new focus on foods other than doughnuts and beverages. They have released many new kinds of sandwiches, coffee, tea, and frozen drinks. There have also been limited time offers like spring and summer specials. Paul Carbone, Dunkin's CFO, announced March 14th that Dunkin Donuts will be shifting their focus to beverages and breakfast sandwiches. I believe they will still sell doughnuts but they will rarely ever be advertised. Carbone said "beverages are the holy grail of profitability" and that there will be a time when no one will want doughnuts anymore.

How do you think this will effect doughnut customers? Will they still think of Dunkin Donuts when looking to find a doughnut if DD's isn't marketing towards doughnut eaters anymore? How will this effect Dunkin Donuts?

Response to Brooke Callaway

Do you think K-mart has a clever way of keeping viewers interested in what they are trying to sell? 

I think that this is a very clever commercial. I agree with Brooke 100% that it is a great commercial and an big attention-getter. Sometimes at home I have the TV on just for background noise while I'm cooking, doing housework, homework, or just home alone and I rarely ever even pay attention. I remember when I first saw this commercial. I was engaged in something else but the commercial got my attention immediately because I thought the guy said something else that sounds similar to "ship my pants". K-Mart has found a clever, humorous, and memorable way to inform consumers that they offer free shipping in their stores.


What is your opinion on this advertisement? Is it humorous and clever or inappropriate? 


Brooke's post can be found here.