Response to Christian Torti

How do you think Apple could market an iWatch effectively?

I have absolutely no idea how Apple will manage to effectively market an iWatch. Not as many people wear watches now as they used to. Most people, especially in the younger generations, use their cellphones to check the time. If a young person wears a watch it is probably just for style and to show off their social standing. This may help Apple with marketing a product that, in my opinion, is almost obsolete. 

Apple has always had outstanding marketing techniques that has allowed them to grow into the company they are today. They are very innovative and creative in their packaging and promotion. I think that as long as they keep up what they're doing, they will be able to market the iWatch with ease and sales will skyrocket. I'm not saying that iWatch sales will remain high though. I think people will buy them out of curiosity  wear it for a bit, realize it's too clunky to wear casually every day, and put it in drawer. Consumers will also realize that it is just like an iPhone or iPod Touch or iPad...though no one has seemed to notice that all of those things are the same thing yet...

Do you think the iWatch will be the newest rage or a total flop?

Christian's post can be found here.

Creative Packaging

Is Creative Packaging Worth It?

You may not see it everyday, but there are many products that are packaged in such creative ways. As you can see in this image, they are very clever. But will this really influence consumers to buy these products over another? There is no argument that these are unique and stand out from most boring packaging however it may be a waste of time. 

I think that I might buy a loaf of French bread that comes in a gnome bag because it's cute and silly but I really don't see myself continuing to make this purchase every time I am shopping for French bread. I feel like this is the case for most of these products. The packaging is cute and would be fun to show friends, but there are only so many times that it is funny or "cool". 

These products have great packaging and it will definitely make them stand out from their competitors' products but unless they are very good quality, I don't think that people will buy them more than just a few times.

What is your opinion of creative packaging? Is it worth the time and money? Does it generate higher sales?