What level do you think relates most to your consumer involvement?
The four levels of consumer involvement are: 1) previous experience, 2) interest, 3) perceived risk of negative consequences, and 4) social visibility. Of the four involvements I think that my consumer involvement is mostly based on previous experience. If I am shopping for something specific and I know that I like the product/brand and am satisfied by it, I will most likely buy it without much hesitation. I am not a huge shopper and generally only buy what I need so I know what I like, what works for me, and my preferences. There is no need to really research things for this or weigh my decisions. I almost always base my purchase decisions on previous experiences with certain products and brands.
Do you think that it is bad to make your purchasing decisions based on previous experiences? When would this be a good thing?
Sarah's post can be found here.
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