Herbal Essences

Bringing Back Old Scents & Packaging

Some of you may use Herbal Essences shampoo and conditioner. I am a big fan of the "Hello Hydration" (blue bottles); it smells great and leaves my hair amazingly soft. As you can see in the picture, the blue, hot pink/red, and purple bottles are very vibrant and appealing to the younger generation.What you may not notice in the picture are the light pink and yellow bottles on the top shelf... These are the older scents and packaging before Herbal Essences released the brighter bottles targeted towards younger women. 

When I was in about middle school my mother used to use Herbal Essence (the ones of the top shelf of the picture) and I had always associated Herbal Essence with "old people". When the brand began making new, "hipper" shampoos and conditioners I wasn't completely convinced of their "coolness" but have gradually began to use and enjoy their products.

Today I was at CVS buying shampoo and noticed that Herbal Essences is bringing back some old scents. I think that they decided to do this because they probably lost a good share of their regular consumers when discontinuing some of the shampoos and conditioners. I think it's a great idea to bring back the previously brand loyal customers and also keep the new market as well; it allows them to market towards a wider range of people.

What do you think of Herbal Essences bringing back old products? How will this effect the brand?