What is your favorite convenience product and why?
My favorite convenience product is gum. I used to be addicted to gum and would always buy a pack when I was in line at the grocery store, or a convenience store, or paying for gasoline. I'm not a gum brand person but every brand is usually about the same price as everywhere else so you don't really need to think about another place that would sell it for less. There is also a wide variety of brands and flavors so I can buy whatever flavor or brand I'm in the mood for that day.
How do you feel about having such a wide selection of brands and flavors right at your fingertips? Do you think this excessive amount of choices causes subconscious brand loyalty by consumers always choosing the same brand and flavor without thinking about or taking into consider the other brands since there are just so many?
Will's post can be found here.
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